We remember fragrance through feeling
Among all our senses, smell holds a unique place. Unlike sight or hearing, scent is closely connected to the parts of the brain involved in emotion and autobiographical memory. This is why a familiar fragrance can instantly transport us to a childhood home, a favourite hotel or a summer evening we thought we had forgotten. We do not remember fragrance only through our sense of smell; we remember it through feeling.
The interiors that remain with us are rarely the most expensive ones. More often, they are the places where we felt comfortable, welcome and completely at ease. Fragrance quietly becomes part of that memory. It does not ask to be noticed. Instead, it shapes the emotional character of a space almost invisibly.


